Miscellaneous Projects

 

Identity

I don't do a lot of identity work. I like to leave it to the experts. Experts are people who design logos all the time. And I mean ALL THE TIME.

If you concepted and designed a logo a week for a year, you might get pretty good at it. But most designers don't have that opportunity, so a lot of logos are a little bit awkward.

Designers who do a lot of identity work develop skill in a couple of areas:

  1. Taking big ideas and condensing them into simple symbols. The best logos are really, really simple. They don't have multiple areas or lots of ideas, or a ton of type. They're not too vertical or too horizontal. They work well as a favicon and on a billboard.
  2. Drawing stakeholders into the process and convincing them of the importance of the first point in this list. Good identity designers are always persuading. And they're always teaching non-designers about good design.

You'll see that the logos I've designed are far from perfect—even by my own standards, articulated above.

I still have a fondness for all of these. They're not perfect, but they are successul.

A few illustrations (click to enlarge)



Old Dogs, digital illustration, 2006


St. Anthony, Patron of Lost Items, digital illustration, 2006

Debt, digital illustration, 2006

2012 Ann Foley Design promotional calendar

My #YOLO project for 2012. I designed a letterpress calendar and had it printed at Cranky Pressman. I sent these to my friends and family instead of holiday cards. So much fun!