The Fermentation Fest is an arts and sustainable food event that takes place each fall in Sauk County, Wisconsin. Since the Fest began in 2010, I've been fortunate to work with Donna Neuwirth and the staff on a number of projects — the website, the visitor guide, branding, marketing and lots more.
I designed and developed a multi-page visitors guide for the Fest for several years (although all the ads were designed and developed by other designers).
In addition, I developed an advertising spec sheet to give to potential advertisers.
I absolutely LOVED working on this guide (and the Fermentation Fest as a whole) each year. It included all the things I adore:
In 2014, however, I turned the project over to another designer—my workload at The Creative Company didn't me to take two solid weeks to work on the project.
In 2012, the Fermentation Fest took a cue from the election. Donna Neuwirth, Fest Director, helped with the design and concept for this project.
At left, an example of the many collateral pieces I have designed for the Fest over the years.
I came up with the concept for this poster, and even took the photograph of the bottle with the fermented foods in it.
I took dozens of shots the get the right beer, pickle, cheese and bread arrangement. Had to drink a few beers and eat a few pickles as I was doing so. But I'm always willing to go the extra mile.
I designed this piece while working at Distillery Design in Madison.