RS+K partnered with SAE International (the Society of Automotive Engineers) to produce a series of videos supporting their evolving approach to standards delivery. SAE develops the technical standards that engineers rely on to design cars, trucks, aerospace systems, and commercial vehicles worldwide.
As SAE continues to innovate in how these standards are delivered, clear communication with their audience is essential. To support this effort, we collaborated on content for their OnQue platform, helping bring their vision to life through video.
The examples shown here highlight two creative approaches: a semi-animated explainer and a more traditional format using stock footage and SAE-provided materials.